The visual
covenant.

Every design decision serves the text. Typography, spacing, and colour exist to make the words easier to read and remember — never to impress.

We borrow from the tradition of illuminated manuscripts: warm, unhurried, tactile. The aesthetic communicates age and authority without artifice.

The design removes barriers between the reader and the source. No dark patterns, no paywalls, no signup walls. The brand reflects the mission.

We write with precision and cite our sources, but we never write to exclude. A first-time reader and a graduate student should both feel welcomed.

The tone reflects awe before the text, not enforcement of a creed. We present the Quran and invite the reader to draw their own conclusions.

We choose words that are exact, not simple. Clarity is a form of respect. We don't condescend or over-explain, but we also don't obscure.

Copy written today should read without embarrassment in ten years. Avoid idioms, slang, or references that date quickly.

Primary mark — logo-transparent.png on any background

On sienna or coloured ground

On deep dark ground

Minimum clear space: ½ mark height on all sides

Minimum size: 24px height for digital, 8mm for print

Never distort, recolour, or add effects to the mark